XOS Now Representing Mountain West Video Content

XOS announces partnership with the Mountain West to manage and license the Conference’s extensive portfolio of video assets.

XOS Partners with Mountain West to Manage and License Video Assets

XOS Digital Inc., the leader in collegiate sports content management and licensing, announced today an exclusive partnership with the Mountain West. Under the agreement, XOS will provide archiving, enforcement, and content representation services for the Conference’s extensive portfolio of video assets.

“Having just kicked off our 20th season of competition, we remain focused on aligning with best available technology and media partners for our member institutions,” said Bret Gilliland, Deputy Commissioner of the Mountain West “XOS’ proven track record in licensing and asset management, particularly at the collegiate level, makes them an ideal partner.”

In its mission to be at the forefront of leveraging technology to reach new audiences and expand the distribution of licensed video, the Mountain West became the first Conference to establish a dedicated sports television network, launching “The Mtn” in September 2006.  The Mountain West is also recognized as a leader in utilizing the most powerful digital and social media platforms for the distribution of live-action content.  The Conference has amassed a wealth of footage, the distribution of which can now be amplified through the extensive commercial and production contacts XOS offers.

“We are thrilled for the opportunity to work with the Mountain West Conference,” said Matt Bairos, CEO of XOS Digital, “This addition will allow us to continue offering our media partners the most extensive collegiate sports library with unparalleled customer service.”

About XOS Digital, Incorporated

Founded in 1999, XOS Digital provides more than 500 sports organizations at all levels a competitive advantage by unlocking insight and value from their digital media assets. XOS offers software, analytics and services that enable our partners to preserve and monetize their digital media assets and our coaches to better scout, recruit, teach and win. For more information, visit www.xosdigital.com

About the Mountain West

From its inception in 1999, the Mountain West has been committed to excellence in intercollegiate athletics, while promoting the academic missions of its member institutions. Progressive in its approach, the Mountain West continues to cultivate opportunities for student-athletes to compete at the highest level, while fostering academic achievement and sportsmanship. Now in its 20th season, the MW has been assertive in its involvement with the NCAA governance structure and has taken a leadership role in the overall administration of intercollegiate athletics. The Mountain West membership is comprised of 11 all-sport members: the United States Air Force Academy, Boise State University, Colorado State University, Fresno State, University of Nevada, University of New Mexico, San Diego State University, San José State University, UNLV, Utah State University and University of Wyoming. In addition, the University of Hawai‘i and Colorado College participate in the Mountain West as single-sport members in football and women’s soccer, respectively.

Guidelines for Using SEC Highlights

As the official licensing partner of the SEC, there is one question we get more frequently than all the others: ‘How can we use SEC game footage?’  With the 2018 season only weeks away, we’ve put together this handy little FAQ to illustrate the guidelines and help local affiliates understand what is allowed.

Guidelines for Using SEC Highlights

Q:  How can we use SEC highlights on television?

Credentialed media members are allowed:

  • To use broadcast feeds and media-shot footage within regularly scheduled newscasts that air only on television
  • To host a single, non-archived, online simulcast of the newscast on their web site
  • To distribute game highlights within regularly scheduled newscasts for up to 7 days following the game
  • To use up to 3 minutes from a single game within the regularly scheduled newscasts

NOTE:  Credentialed media members may not broadcast any game action until the game has concluded.

Q: Is there a difference in the use of media-shot footage vs. broadcast footage?

No. Any SEC game footage, whether shot by credentialed media or from broadcast, falls under the league media guidelines.  As a result, media outlets are permitted in their use as described in question 1.

Q:  Can we use SEC footage in a preview show?

After receiving prior written consent from the SEC, local television affiliates may use SEC game footage in preview shows and other special shows produced by the media outlet’s news or sports department.

These shows may only be aired on television with a single, non-archived, simulcast online.

Q:  Can we use SEC highlights on our digital (web and social) channels?

Without an official license in place, media outlets may not post or distribute any SEC game action video through the internet.

Once a license is in place, credentialed media may distribute both media-shot and broadcast footage online, per the terms of the licensing agreement.

Q:  How can we license SEC highlights to use on our digital channels?

Contact our SEC licensing specialists at licensing@xosdigital.com. They will walk you through the licensing packages available.

We hope this helps provide you with a clearer understanding of where your station can use SEC content across all its platforms. If you ever have any questions, please feel free to reach out to one of our licensing specialists.

How to Use Sports Content 365 Days a Year

UK UL Ball

For a sport that is only played from August through December, the interest level and passion of college football fans never wanes even when the team isn’t taking the field.   Over the past century, college football has become an enormous year round business.  Everything from recruiting and National Signing Day to spring ball and players entering the NFL Draft, fans want to know about it. 


Media providers are smart. They recognize the skyrocketing demand for college football coverage and are producing engaging content across all their platforms. It could be a season preview piece in July or a National Signing Day piece in January, it doesn’t matter.  Fans want to know what is going on with their teams.

The appetite for coverage gets especially strong in March and April heading into the NFL Draft.  NFL fans want to get the low-down on the players their teams could be targeting and college fans are following along to see where their favorite players will be playing on Sundays.  All the while, audiences swell and clicks go through the roof because fans are trying to get their hands on as much content as possible.

So let’s take a look at a few examples of how college football content is being used year round, especially with NFL Draft prospect footage leading up to Draft Day.

Player Profiles on Social Media

You want to drive traffic to your web site, so what do you do? Use social media.  In this case, producers at Comcast SportsNet Philadelphia have developed a profile piece on a local draft prospect from Temple University. They have bolstered their report by using officially licensed footage of the player from his time at Temple so they can show the player in action and demonstrate how he may be a good fit for their local Philadelphia Eagles. The final step is to promote that piece to their 250,000 followers on Twitter.


Top 5 NFL Draft Prospects on Web Platforms

Mike Mayock is considered one of leading analysts for the NFL Draft.  When he produced his piece on Top 5 Wide Receivers in this year’s draft, he included a full profile of each player along with a detailed video breakdown of their college game footage. Recognizing the interest level of a piece like this to their fans, the Minnesota Vikings posted highlights on their web platform.

Mock Drafts on TV and Web

NFL Network has developed countless hours of comprehensive mock draft content for their TV and web platforms. Their experts have provided extensive scouting reports on each draft prospect and provided a grade to each. They’ve officially licensed college game footage of each player so they can offer their viewers a detailed breakdown of each prospect.

From The Vault: Steve Spurrier

The XOS Licensing Vault has more than 100,000 hours of original college sports stock footage and images spanning nearly 100 years.  From time to time, we like to take a look back and give you access to some of the most significant and memorable moments in NCAA sports history.  


Steve Spurrier was born on April 20, 1945 in Miami Beach, Florida.  In the 71 years since, he has cemented his legacy as a legendary player and coach at both the college and professional levels.

After moving to Johnson City, TN at the age of twelve, Steve Spurrier proved to be an excellent all-around athlete at Science Hill High School earning all-state honors in football, basketball, and baseball.  As a senior in 1962, he was selected as an All-American in football and garnered attention from schools across the country, eventually accepting a scholarship offer from Coach Ray Graves at the University of Florida.  In three years as a quarterback at Florida (NCAA rules prohibited freshmen from playing) he went on to win countless awards including First Team All-American and the 1966 Heisman Trophy.

In 1967, Spurrier was selected in the 1st round of the NFL Draft by the San Francisco 49ers and would go on to have a 10 year professional career with the 49ers and Tampa Bay Buccaneers before retiring in 1976.

Shortly after retiring from professional football, Spurrier embarked on a coaching career that would last nearly 40 years and see him make college stops at Duke, Georgia Tech, Florida, South Carolina and in the professional ranks with the Tampa Bay Bandits (USFL) and Washington Redskins (NFL).  Most notably, he served for 12 seasons as the head coach at the University of Florida where his teams became known for their “fun n’ gun” aggressive offensive style while regularly competing for SEC and National Championships.  After a brief stint coaching in the NFL, Spurrier returned to the college game spending 11 seasons as the head coach at South Carolina before retiring in 2015.

Steve Spurrier is a two-time inductee into the College Football Hall of Fame, first as a player in 1986 and then as a coach in 2017.  He is also a member of the University of Florida Athletic Hall of Fame as well as the Florida Football Ring of Honor.


Need to find authentic college sports stock footage or images?  Let the sports licensing pros at XOS Licensing do the custom research for you and create a free screener for your next commercial, TV, editorial, or web production.

Free Guide to Licensing College Sports Images and Playback Footage

You saw this great piece of video from an old college basketball game that would be a perfect fit for the project you’re working on.  But how do you even begin to get permission to use that footage?  Don’t worry – we have you covered.  This guide will take you through step-by-step and show you everything you’ll need to officially license that college sports content and be completely protected.


The easiest thing to do is take a look at the process one step at a time.

1) Determine which type of content you need.

Obviously, there are a lot of options out there, but here are a few questions you can ask yourself to get you started.

  • Do you need video? Still images? Audio tracks?
  • Which sport? Basketball? Football? Hockey? Soccer?
  • Do you need a particular team or game?
  • Do you prefer a day or night game?

2) Get some research help

The internet is a big place. It could take a while if you had to try and track down the exact images or pieces of video that you wanted to use. There are companies, like XOS Licensing, that can help do the legwork for you.  The best part?  Some will actually do it for free.  You give them an idea of what you are looking for and they will provide you with a free research screener or sample images to make sure it’s exactly what you need.

3) Select the perfect footage or images

You know best what you’re going to need for your project. Now that the research has been done, you’ve been provided with a variety of options. You can sit down and select the content that is going to work best for your needs. Did you get the perfect clip for that documentary? Were you able to get the right image to set the scene in the movie?  The smallest details can make a world of difference when it comes to providing authenticity.

4) Make sure the trademarks and athletes have been cleared

Nobody likes to receive a cease and desist letter, right? That’s why this step is so important.  Don’t worry, it’s not as complex as it sounds.  When you work with an experienced college sports licensing company they can walk you through the whole process.  In fact, some can even make it easy by providing clearance services to ensure you have permission to use all trademarks and athlete likenesses that appear in your content.

5) Ready. Set. Go.

Now that you’ve gone through the first four steps, you’ve researched and selected the perfect content.  The rest is up to you.  You can move forward and complete your project knowing that you’ve taken all the steps needed to officially license the college sports playback footage, images, or trademarks that you are using.

The Popularity of College Sports & How Advertisers Can Take Advantage

It’s no secret that college sports cultivate some of the most passionate fan bases in the world.  With huge audiences of diverse, affluent, and well-educated consumers, college sports fans have become a darling of the advertising industry.  But what are these advertisers doing?


College Sports Popularity

The National Football Foundation recently released its 2016 study on the popularity of college football.  The report illustrated just how passionate and dedicated fan bases continue to be for schools across the country.  A few notable takeaways for advertisers include:

  • More than 49 million fans attended a college football game this season
  • The streaming audience continues to grow with ESPN seeing college football games streamed on over 15 million unique devices during the 2016 season
  • Fox Sports had its most watched college football season in 2016
  • More than 179 million fans viewed over 100 billion minutes of college football this season on ESPN’s family of networks

SOURCE: 2016 National Football Foundation study.  VIEW FULL REPORT HERE→

While football is obviously the most popular of the college sports, many others have gained traction in recent years.  Beginning in 2006, conferences started to develop their own television and digital networks to distribute and promote their college sports content.  Now, on any given night, you could turn on the television and find college basketball, gymnastics, soccer, hockey, or any number of other sports.  All this exposure has helped teams not only with recruiting but also in growing and strengthening their fan bases.


How can Advertisers Take Advantage of the Popularity of College Sports?

As we stated before, college sports offers advertisers access to large groups of passionate, educated, and affluent consumers.  It’s a group that is just too good to pass up. That’s why we’re seeing more and more advertisers developing campaigns around college sports and using officially licensed college sports footage and images.  Consumers are able to connect with the authenticity and excitement of real sporting events in a way that generic stock sports footage cannot deliver.

Let’s take a look at a few recent examples:

1) Coca-Cola®

Coca-Cola® recently aired a national commercial in conjunction with the NASCAR™ Daytona 500 and NCAA March Madness™.  This ad is particularly effective because it taps into not one, but two, passionate groups of fans. It uses officially licensed NCAA basketball footage while capturing the overwhelming popularity of both NASCAR™ and its drivers. WATCH THE AD→

2) United States Air Force

Using sports footage isn’t the only way to leverage the passion of college fan bases.  Sometimes all you need to show is the logo in order to connect with fans.  That’s exactly what the United States Air Force did in their “Alma Mater” recruiting commercial. They partnered with a company that specializes in college sports trademark clearance services to officially license the use of the college logos.  WATCH THE AD→

3) Goodyear

In conjunction with the 2015 college football season, Goodyear ran its “Traditions” campaign celebrating the excitement and passion in college football over the last 60 years. The :30 spot called “Fans of Tradition” features both modern and historic footage that capture the pageantry in college football.  The ad ties the iconic Goodyear brand with the rich tradition of college football.  WATCH THE AD→

Are you looking to leverage the power of college sports in your next advertising campaign? Let the college sports licensing experts at XOS help you find and license the perfect footage, images, or trademarks.


From The Vault: Earl Campbell

From the XOS Licensing Vault:  Happy Birthday Earl Campbell, a Texas Longhorns legend and one of the greats to ever play the game.

Earl Campbell (1)


The XOS Licensing Vault has more than 100,000 hours of original college sports stock footage and images spanning nearly 100 years.  From time to time, we like to take a look back and give you access to some of the most significant and memorable moments in NCAA sports history.  In honor of his birthday on March 29, 1955 – let’s take a look at the legendary career of Earl Campbell.  

As a senior at John Tyler High School in Tyler, Texas in 1973, Campbell helped his team to a 4A State Championship while also taking home the Mr. Football USA honor as the national high school player of the year. Campbell moved on to a 4-year career at the University of Texas where he racked up nearly 4,500 yards rushing and 40 touchdowns.  He was a two-time All-American and was awarded the Heisman Trophy as a senior in 1977.


Earl Campbell Collage

After finishing at Texas, Earl Campbell was the first overall selection in the 1978 NFL Draft and went on to an 8-year career with the Houston Oilers and New Orleans Saints.  In that time he garnered numerous awards including Offensive Rookie of the Year, AFC Offensive Player of the Year, and NFL Most Valuable Player.  He amassed over 9,400 rushing yards and 74 touchdowns for his NFL career before retiring in 1985.

In addition to having his jersey retired by both the University of Texas and the Houston Oilers, Campbell is a member of the College Football Hall of Fame (1990) and the Pro Football Hall of Fame (1991).  





Need to find authentic college sports stock footage or images?  Let the sports licensing pros at XOS Licensing do the custom research for you and create a free screener for your next commercial, TV, editorial, or web production.



3 Uses for Virtual Reality in Marketing [Plus Bonus Content]

Imagine the lights are off and a single spotlight is shining. The crowd is going nuts as the starting lineup is announced.  And you’re standing right in the middle of it all.  Now anyone can do just that.  They can see what athletes experience on a daily basis and smart sports marketers are taking advantage of it.  Here’s how they’re doing it.


Virtual reality is the new buzzword throughout the sports industry.  For the past few years, teams have been using VR for coaching purposes – to better train their athletes for game situations.  Now departments across professional and collegiate sports are seeing the wide open applications of virtual reality in sports marketing.  Every department – from marketing and recruiting to multimedia and corporate sales – can use virtual reality to provide an impactful stakeholder experience.  Virtual reality is a marketing tool that should become part of everyone’s toolbox.

Here are 3 ways sports marketers are using VR to take their game to the next level:


The quest for every sports marketing professional is to find new and different ways to increase sponsorship potential.  You want sponsor activation? Fans flock to a virtual reality station on game day.  They want a taste of what it’s like to be inside the action, and with VR you’re in a position to give it to them.  The sponsors will love you for it.

Work with a sponsor to create a branded virtual reality experience that shows the unique vantage points that fans want to see.  It will be a hit on the concourse and remember, whenever there are fans, sponsorship dollars are sure to follow.


Corporate hospitality is all about providing a unique, upscale environment that other fans don’t get.  That’s why they’re willing to pay a premium for upgraded seating, event access, etc.  If they’re able to offer their clients and employees a different experience, it helps to set themselves apart in business.

Virtual reality is another way to provide these high-priority customers with behind the scenes access to their favorite team.  If sports marketers are able to help these VIP’s differentiate themselves, it’s sure to leave a lasting impression when it comes time to renew their contracts.


There’s nothing better than free marketing – but every company is shooting for the same thing.  They all want to be recognized.  So how do sports marketers do something that is different?

Use a virtual reality platform to create the type of 360 degree content for your web and mobile platforms that will stand out from the crowd on social media.  Allow your fans to do something they wouldn’t normally get to do.  Standing inside the huddle.  Running out of the tunnel.  The pregame speech.  The crowd cheering. Combine a cool VR experience with a passionate fan base, and watch your fan engagement go through the roof.



Everyone knows that fans love behind-the-scenes access.  They always want to know what life is like behind those closed doors.  Locker rooms, facilities, weight rooms – they eat it up.

But sports marketers are realizing that facilities tours can be effective – not just for fan engagement – but for a variety of other uses.  Ensure that top recruits and free agents can experience all that you have to offer, even if they can’t visit in person.  Provide key donors and sponsors a look at how you’ve put their money to work. Allow prospective suite owners a realistic look at what the game day experience would be like in your premium club.  The potential is endless and only limited by your own creativity.

Want to learn how the reigning NACMA Marketing Department of the Year, Mississippi State is using virtual reality to drive sales and increase fan engagement?

Free Virtual Reality Case Study XOS Digital

XOS Digital to Represent ACC Content with Raycom Sports Partnership

XOS Digital announces an exclusive partnership to archive and represent the entire Raycom Sports content library including the Atlantic Coast Conference.

XOS Digital Partners with Raycon Sports


XOS Digital Inc., the leader in collegiate sports content management and licensing, announced today an exclusive partnership with Raycom Sports. Under the agreement, XOS will provide archiving, enforcement, and content representation services for the entire Raycom Sports portfolio.

Raycom Sports has long been a pioneer in sports production and syndication. Since its founding in 1979, Raycom has built one of the most valuable content libraries in collegiate athletics, which includes over 30 years of historic Atlantic Coast Conference football and basketball footage. 

 “We are very excited to launch this new, multifaceted partnership with XOS Digital,” said Hunter Nickell, CEO of Raycom Sports. “The Raycom library is an extremely important and valuable property. XOS has demonstrated expertise in licensing and digital asset management, especially at the collegiate level. They are the perfect partner to protect, manage, and distribute the contents of the Raycom library.”
XOS Digital ACC Content ArchiveRaycom Sports operates the ACC Network which distributes more than 500 live events through television and digital platforms each year. Utilizing the XOS VAULT™, Raycom and the ACC will now have a centralized digital archive to preserve and distribute their valuable content


“We are thrilled for the opportunity to work with Raycom Sports,” said Matt Bairos, CEO of XOS Digital, “This addition will allow us to continue to offer our media partners the most extensive collegiate sports archive with unparalleled customer service.”
XOS Digital ACC Content ArchiveWith over 100 collegiate partners, XOS Digital is widely regarded as the most trusted source for editorial and commercial sports licensing.


Founded in 1999, XOS Digital provides more than 500 sports organizations at all levels a competitive advantage by unlocking insight and value from their digital media assets. XOS offers software, analytics and services that enable our partners to preserve and monetize their digital media assets and our coaches to better scout, recruit, teach and win. For more information, visit www.xosdigital.com.

Charlotte-based Raycom Sports is a leading independent sports sales & marketing, syndication, event management and production firm. Raycom holds the ACC digital and syndicated television rights for ACC men’s basketball and football telecasts. Raycom operates the syndicated ACC Network, which distributes ACC content through live television broadcasts, original programming via digital technologies, historical archives, mobile applications, social media, ACC Championship events and the official ACC website.


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