Take a look around and you see virtual reality sports content popping up everywhere. Coaches are using it. Marketers are using it. Sponsors are using it. But why? Why is it so effective and how can you use it? Here’s how.
USING 360° VIRTUAL REALITY CONTENT
WHY VIRTUAL REALITY?
The simple answer? It’s much more engaging and provides consumers with unprecedented access. In a world where people are bombarded with media, you want to stand out. Create an experience that provides the audience with a view they wouldn’t get on TV, and they are going to love you for it.
There a number of platforms that allow you to shoot and edit your own virtual reality sports video. They range in price pretty significantly depending on quality and functionality that you are looking for. That’s always an option if you are so inclined.
But what if you just need the content and you don’t want to produce it yourself? XOS Digital manages the content licensing rights for a network of more than 100 colleges and conferences. The XOS VAULT™ Digital Asset Management System hosts hundreds of thousands of hours of footage, including virtual reality content, that can be licensed for commercial use.
When using virtual reality content, you’re only limits are your own creativity. The possibilities are endless. Here are just a few examples to get you started:
Online Content – Use an embeddable VR player to offer unique 360° experiences right on your web site.
Viral Social Media Campaigns – Marketers are always shooting for the holy grail of shares, likes, and retweets. But how do you get there? You offer something completely different that will get people excited and keep them talking.
Trade Shows – Draw a crowd to your booth by creating a display that allows potential customers to interact with your brand.
- Fan Fests – You want to increase engagement with your brand? Nothing gets fans excited like giving them an insider’s look at the behind-the-scenes action.
Want to learn more about using 360° virtual reality content? Speak to an XOS sports content licensing specialist today.
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