GSD&M Turns to XOS Licensing for Goodyear’s National TV spot

The XOS Licensing group recently supplied the video and still images used in the Goodyear Tires national commercial celebrating college football.

XOS SUPPLIES GOODYEAR WITH FOOTBALL TRADITIONS

This summer, the XOS Content Licensing group worked with the global creative agency GSD&M to produce a college football themed television spot for Goodyear Tires. The spot focuses on capturing the traditions and pageantry of college football.

With over 100 content licensing and asset management partnerships in the collegiate space, XOS had the rights and the footage library to assist the agency in mining over 60 years of historic college football footage. In total, XOS and GSD&M screened over four hours of classic college football clips to find shots which would perfectly match the commercial script.

For more information, contact the XOS Licensing team today!

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