Joe Boyle to Lead XOS Basketball

XOS Digital announced today the hiring of industry veteran, Joe Boyle, as Senior Director of Basketball Product Marketing and Sales.  In his new role, Boyle will lead all current and future XOS initiatives in professional and collegiate basketball.


WILMINGTON, MA – September 8, 2015– XOS Digital Inc., the leading provider of content management solutions and digital coaching technology for sports organizations, announced today the hiring of industry veteran, Joe Boyle, as Senior Director of Basketball Product Marketing and Sales.

“Joe is a consummate professional with immense knowledge of the Basketball market and the sports technology landscape,” said Matt Bairos, CEO and President of XOS Digital. “With 18 years of experience under his belt, Joe is poised to make an immediate impact on our business, offering expert oversight on our product roadmap and providing clients with the most innovative and comprehensive technology platform.”

Before joining XOS, Boyle spent ten years as a senior account manager for Sportstec. Prior to that, he was a sales engineer at Avid Sports for five years and a product manager for four years at Pinnacle Systems, which was acquired by XOS in 2005. In his new role with XOS, Boyle will work with the XOS product development team to advance the company’s basketball products and services, including XOS Thunder and XOS ThunderCloud technology platforms.

“I’m excited to be joining XOS Digital and for the opportunity to build and grow the Basketball business the same way the company continues to strengthen its reputation – through a steadfast dedication to providing clients with best-in-class products and services,” said Boyle. “I’m looking forward to being a part of the team that will enhance XOS position in the Basketball market.”

Over the course of his career, Boyle has developed trusted relationships with coaches, athletic directors, and other organizational stakeholders.

“Joe has been a trusted basketball technology advisor at every step of my career,” said Chris Caputo, Associate Head Coach for the University of Miami men’s basketball program. “He understands the roles and needs of everyone on a basketball staff. The Thunder and ThunderCloud Basketball products continue to steadily improve and with Joe leading the Basketball Division, we’re confident this will be accelerated.”

Boyle holds a Bachelor of Science in business administration and management from Temple University. He currently resides in Nashua, NH.

About XOS Digital, Incorporated:

Founded in 1999, XOS Digital provides more than 400 sports organizations at all levels a competitive advantage by unlocking insight and value from their digital media assets. XOS offers software, analytics and services that enable our partners to preserve and monetize their digital media assets and our coaches to better scout, recruit, teach and win. The ever-expanding portfolio of products and services including the XOS Thunder™ HD Coaching Platform, XOS ThunderCloud Suite, XOS Digital Licensing Portal™ and XOS Vault™ digital asset management system reflect the XOS Digital commitment to continuing innovation. For more information, visit

XOS Welcomes New Thunder Hockey Partners

As the 2015-2016 season rolls around, XOS Digital is excited to welcome 8 new NHL and AHL teams to the Thunder Hockey HD family!  In the six years since it was introduced, Thunder Hockey HD has become the most widely used video coaching platform at the highest levels of hockey.


With the calendar turning to September, that means hockey season is right around the corner. Teams report to training camp in just a few weeks. As players file in, many will have new video tools to assist them in their game preparation. XOS is excited to welcome 10 new NHL and AHL teams to the Thunder Hockey family for this season.

Many NHL teams have decided to align their AHL affiliates on the Thunder Hockey HD platform to provide easy access to video and data across the organization using ThunderCloud. This will enable front office staffs to look in on the development of their prospects regularly throughout the season. As a result, General Managers can make even more informed roster decisions than ever before.

Joining Team XOS this season are:

Edmonton Oilers
Toronto Maple Leafs
Bakersfield Condors
Charlotte Checkers
Ontario Reign
San Diego Gulls
San Jose Barracuda
Toronto Marlies

GSD&M Turns to XOS Licensing for Goodyear’s National TV spot

The XOS Licensing group recently supplied the video and still images used in the Goodyear Tires national commercial celebrating college football.


This summer, the XOS Content Licensing group worked with the global creative agency GSD&M to produce a college football themed television spot for Goodyear Tires. The spot focuses on capturing the traditions and pageantry of college football.

With over 100 content licensing and asset management partnerships in the collegiate space, XOS had the rights and the footage library to assist the agency in mining over 60 years of historic college football footage. In total, XOS and GSD&M screened over four hours of classic college football clips to find shots which would perfectly match the commercial script.

For more information, contact the XOS Licensing team today!